Ed-tech Marketing: 7 Digital Marketing Strategies for Ed-tech Firms

The rise of the digital world has changed our lives drastically, with digital transformation supporting us on many levels. The impact of digitalization is palpable as it affects so many areas and fields, from job opportunities to our personal wellbeing. The computerized globe provides numerous opportunities for all businesses big or small. Many different streams have found their way into the ocean of digitalization. EdTech is one of them.

Online Learning or E-learning has been a functional model for education in the last couple of years. It is an easily accessible modus operandi for teachers and learners to interact with each other by implying fewer efforts. Ed-tech has been a high-grossing industry for a while now and has certainly become the ‘New normal Education’, and it is still blazingly grossing as you sip your tea.

To answer the query of many – How to establish strong pillars in this industry? The answer lies in the phrase – “with great marketing strategies comes great traffic engagement,” which is precisely where Digital Marketing jumps into action. The point is that, in order to stand out from the crowd of comparable startups and businesses, you must have correct business marketing strategies.

Digital Marketing Strategies to apply in ED-tech Business:

Content Marketing


“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.
Jamie Turner


Content Marketing is the mode to engage creatively to exchange information with different individuals. Content Marketing works across diverse mediums like; EBooks, Videos, Articles, memes, newsletters, etc. Content writing has different programs; with that being the case, the scope of content is persistent.
In today’s time, the audience likes essential information in the form of fun learning. For ed-tech enterprises; It’s the best form to tell your target group about your products and services. It will result in building brand loyalty in the long run.
Here is a statistical example of a rise in content marketing results.


In an Edtech enterprise, the importance of the use of the right word is essential. SEO is a process to enhance the aspects of your website to get more visibility under the aegis of ‘right words’. The right words here refer to the specific keywords your site needs to be optimized with for the crawler to recognize it. A crawler is an algorithm, more like a bot that scans websites for the best SEO and indexes them on the search engine. Also, the words should be repetitive for a certain number of times to list the blog for pertinent searches.

Students and teachers busily search for content related to their curriculum. Few Ed-tech companies grab that opportunity and post blogs accordingly to answer their target audience and walk into the limelight.

Email Marketing

Email Marketing can be the most cost-effective method of marketing. If you can adapt to the interests of the nominee and hit the right spots like a filiform needle, there are chances you can get a great return on investment. You simply have to read between the lines what your audience; the students and teachers are looking for.
Automated Emails have made it very simple to keep the audience updated by sending the latest updates, newsletters, promotional offers, etc. You may even segment your lists and upsell your present clients using strong email marketing automation.

Video Marketing

Video marketing was normally used on platforms like TV, years before the internet. After the internet, this area has witnessed drastic changes and has become an innovative idea and repulsively efficient form of marketing over the internet also. Now, there are various platforms like social media, youtube, or personal video hosting clients where you can market your content and there is no bar on viewer limits.
Over the past few years, video marketing has been actively useful for many Ed-tech enterprises, schools, and universities to communicate and provide information to learners seeking admissions or overviews in particular fields.
The cost of production has decreased, and the effectiveness of video marketing has crossed the clouds. It is budgetary, has high-engagement rates, and is as efficient as ever, and thus a must-have on the marketing strategies checklist.

Pay Per Click:

PPC or Pay-per-Click means when a subscriber pays a promoter to rent the Ads, also known as “banners.” PPC is a handy feature of digital marketing for beginners in the Ed-Tech market. PPC can be implemented on personal websites, YouTube videos, almost everywhere you can put ads on the internet. Lead Generation is a significant factor in PPC. Ed-tech companies use it to target particular sets of students from specific fields depending on their goals.

The supporters will display the ads in particular areas of the site.

  • PPC advertising results in beneficial activity:
  • It is easier to track the insights of promotion by simply monitoring and optimizing as needed.
  • A pay-per-click advertising algorithm ensures the ads reach the right audience.
  • It’s a simple process to set up which productively saves a lot of time.
  • It should also be noted that – 41% of all 242 Million searches a month click on top three paid ads in search results.

SMS Marketing:

SMS marketing, an influential idea, started in the 2000s, transformed marketing tactics on its level. The central function of SMS marketing is to campaign and catch people out of the grasp of the internet. SMS marketing can be effective to establish brand communication via text messages. At least 84% of mobile phone users receive SMS from businesses simply for promotion activities.
The process suggests targeting students who do not have a good reach for the internet but are willing to reach the education privileges. SMS marketing does not require a high-budget investment; it has many effects at a minimal cost. It also saves the cost of setups and the expenses of big teams.

Social Media Marketing:

Ed-tech companies are leaning towards Social Media Marketing (SMM) and getting productive results. The trending feature in marketing, SMM, is now like a kingpin of marketing strategies. With 4.48 billion active users statistics in 2021, Social Media is the biggest and most dominant marketing platform.
With the vast dynamics of social media, you can reach anyone easily. Social Media is a student hub; most of the users on Social Media are teenagers. Social Media is a veritable platform for ed-tech enterprises to market their content.
Joining groups where students are most active, organizing campaigns or contests for students to participate in. Be consistent, use a catchy brand name, become trends-active and participate, compete creatively; it’s the easiest way to grow on social media.

Influencer Marketing:

Influencer Marketing is an outsourcing static marketing strategy advantageous for ed-tech enterprises to escalate sales and promote brand awareness. This is done by asking the uprising and recognized personalities to promote your services and brand in their signature methodology. Hence, when people watch them, promoting your brand on a platform, they can be introduced to your services. Asking influencers to utilize brand assets; logo, jingle, colour schemes, anything that represents your brand, would help the influencers in promoting the product with excellence. Hashtags are essential and effective to use for promoting the content on different faces of a classification.


Technology is getting to whole new levels day by day. The world is getting digitalized but the rules are consistent and pertain to all industries. The most important sector of all is marketing. It is shaping and changing as businesses are building or further redefining their parameters.

The educational sector has seen some significant growth through the medium of technology and marketing. The industry has shown a great deal of social and technological acceptance and is accelerating to keep the pace. An Edtech company whose purpose is to make education more accessible to people through technology should also focus on lead generation to reach your target audience.

What are your takes on the digitalization of the world? In the future, how is it going to affect us?