7 SEO Link Building Strategies to Boost Your Website’s Ranking in 2024

You’ve definitely heard the phrase “link building,” but do you know what it actually means? Perhaps you’re new to SEO, or you’ve recently launched a business and are learning how to attract organic traffic to your website. In any case, link building is and will continue to be a critical component of search engine optimization. In fact, it plays a significant role in how Google decides page ranks for websites. And here, in this piece, we will share 7 innovative link-building strategies that can help you boost your google ranks in 2022.
But first, let’s be clear about what link building and its strategies are.

What is Link Building and Why is it Important?

The technique of creating one-way hyperlinks (sometimes known as “backlinks“) to a website in order to improve search engine rankings is known as link building. Link building is the process of acquiring backlinks from other websites to your website – a simple hyperlink from one site to another.

It is regarded as one of the most effective strategies for improving your site’s search engine rankings. When a large number of high-quality links point to a certain web page, search engines automatically decide that your content is reliable and hence deserving of appearing higher in search results. Not only does it bring attention to your website but it also receives a lot of traffic, your blogs may rank in search results, your website will be indexed faster, etc.

Here are a few ways that you can use to begin developing these links and improving your website:

Guest Post For Websites

Guest posting isn’t a new practice, but it’s been around for a long time since it’s still an excellent SEO strategy. Guest posting entails locating relevant blogs in your niche and approaching them to see whether they accept article submissions.

Typically, you would pitch a few blog topic ideas to the websites with high domain authority. If one of your ideas is approved, you will compose your guest post and provide your URL either within the article or in your author bio. And it’s as simple as that! You’ve just established a powerful backlink. It is critical that you target websites with high domain authority.

Resources Outreach

Resources Outreach is also known as “Resource Page Link Building”. It is a powerful form of link-building outreach that can contribute to higher quality backlinks to your content. So, first and foremost, what exactly is resource page link development and why is it so effective? A resource page typically contains a large number of links to useful resources on a specific topic. The reason it’s so powerful is that, unlike many other link-building tactics, the goal of these pages is to literally link to other resources. So, by contacting these pages and making strong suggestions to get your blog post added, you are contributing to the objective of that page.

These resource campaigns are specifically meant to generate backlinks to your blog post, which will boost your ranks in search engines and, as a result, increase visitors to your website.

Skyscraper Campaign

The skyscraper link building approach works by researching content in your niche that has already done well in terms of attracting links. Then you produce a larger, better version of that piece of content and reach out to those who have connected to the current version, requesting that they link to yours.

As it is a content-centred technique, this link-building method is effective. By developing a version of the content that has previously performed well, you reduce your risk while making better results.

A skyscraper campaign, on the other hand, necessitates some preliminary research. Before commencing any outreach, you will need to investigate your blog post topic, discover what blog posts are ranking well, and then produce and construct a better version of that content.

Expert Roundups/Interviews

Expert roundups/interviews can be a great approach to get free high-quality backlinks to your website. Simply, you assemble a list of experts in your industry and send them a question via email or social media, asking for their thoughts on the subject. All you have to do after these experts submit their responses is edit them and integrate them into one Expert Roundup post.

These participants, for the most part, are happy to mention the roundup links on their own blogs. Because they were mentioned on someone else’s blog, they are more inclined to do the same to keep their audience notified. You can also ask them if they would be interested to provide a backlink to the interview on their websites. It’s as simple as that!

Give Testimonials

This next method isn’t difficult to understand: Go give testimonials! Giving testimonials for products/services you’ve used is an excellent way of gaining a link to your website. If the company loves the testimonial and includes it on their page, you can obtain a backlink from one of their most strong SEO pages.

Design Interesting Infographics

Generating high-quality infographics is still an excellent approach to obtaining backlinks. When websites use photos from other websites, they should link them back to the original source to credit where the image came from, which is an excellent approach for acquiring backlinks.

To begin, optimize your photographs. If you optimize your photographs by using descriptive titles and alt attributes, they might appear in Google image search, increasing the chances that they will be found and used by other sites.
But don’t be afraid to reach out to groups of high-domain authority websites that might be interested in your infographic. This also makes it easier to provide credit and include a link to your website.

Get Active on Social Media

Social media networks have transformed marketing and can help tremendously with your link-building strategy and guest post efforts. If you’re not active on social media, you’re undermining your brand. Share fresh posts, photographs, and updates to become more active. Help your followers find what they’re looking for by posting it in more places on social media.

Even if you’re new to social media, you may simply increase engagement by becoming active. As a result, your business and site will be exposed to more people who may share your greatest pieces with their target audience. This will improve your link profile and increase your overall visibility.


You now understand how to use link building for SEO to boost your search ranking, leads, and sales. If you’ve never run a link-building campaign before, now is the time to give it a shot and get a taste of this powerful tool for yourself.