One of the most important aspects of a successful Facebook marketing strategy is the ability to identify and target competitors’ organic audiences. By understanding your competitors’ organic audiences, you can gain valuable insights into their success, as well as leverage their organic growth to help your own campaigns.
In this article, we will cover how to find competitors’ organic audiences on Facebook.
How to Research Competitor Audiences on Facebook?
Remember that effectiveness is the key to social media targeting. Your efforts will be boosted by better targeting, allowing you to reach more people at a reduced cost. Optimizing your targeting can ultimately help you increase your results and save costs across all of your ad sets, regardless of whether your goal is to increase Instagram followers, leads, or conversions.
Naturally, not every audience will be interested in your brand or your products. And it goes beyond simple targeting. You still won’t be able to build traction and enhance your outcomes until you target people with pertinent material that actually interests them.
We’ll discuss some of these aspects in more detail below. A competing audience’s interest in your particular business or products and services will rely on a number of variables.
Define Your Competitors
You must first clearly identify your competitors and their respective target markets. Remember that even while your competitors may appear to be succeeding on social media, they may actually have a sizable international following or maybe have discovered a niche target segment that you are completely unaware of. Even while they may be receiving high engagement rates, they may be having trouble turning any of those interactions into leads or sales. Although their audience may be very interested in their material, they might not be as interested in their actual goods or services. All of this should be taken into consideration if you decide to target the Facebook and Instagram fans of your competition.
Additionally, bear in mind that your competitors might not always be companies. They could also be prominent figures, thought leaders, or influences. They may not be vying for a piece of the profits from your business, but they are still vying for your audience’s attention.
Find Your Competitors’ Audiences
As soon as you join in, you’ll see the primary dashboard with information on your target market on Facebook and other related platforms. Click the filter button from here. Include information about your target audience, such as the nation you’re aiming for and any significant demographic information. But the interests tab is the one you should pay the most attention to in this filter. If your competitors are well-known businesses, you might even be able to uncover them if you search for different hobbies. If Facebook Audience Insights doesn’t have your exact competition listed, you may always look for a brand that is comparable or try one of the alternative strategies listed below.
Do thorough research
It’s time to look a little closer after you’ve made a list of your top competitors and discovered some of their fundamental traits. You’ll want to find out everything you can about the demographics, interests, and geographic origin of your competitors’ customers. This will assist you in learning how to approach them. And very soon you’ll be meaningfully interacting with more Facebook individuals.
Specify Your Targets
After thoroughly researching your rivals, you ought to have a decent understanding of how to reach a similar audience. Having said that, there are a few straightforward, time-proven methods for structuring your targeting and grouping your audiences.
Look at the engagement
Take a look at the engagement on their posts. This will give you an idea of how active their organic audience is.
Analyze their ads
Visit their Ads Manager page and analyze the targeting of their ads. This will give you an insight into the type of audience they are trying to reach.
Check out the competition
Take a look at the Pages of their competitors. This will give you an idea of how their organic audience compares to that of their competitors.
Use a third-party tool
There are a variety of third-party tools available to help you analyze a page’s organic audience. These tools will provide you with detailed insights into the size and demographics of a page’s organic audience.
Conclusion
Finding your competitors’ organic audiences on Facebook can be an invaluable tool for understanding the market and planning your own strategies. By leveraging the insights from Page Insights, Ads Library, and Audience Insights, you can get a detailed picture of what strategies your competitors are using to generate organic reach and engagement. With this knowledge in hand, you can create a more effective and tailored approach to reach your own audience on Facebook.
