Vishwas Computers

Requirements

A Logo should create an appropriate brand positioning in the local market, creating a prominent impact on the customers.
A great logo should have the following characteristics:

• Simple: Should be simple yet attractive
• Memorable/Impactful: Should capture viewer’s attention and leave an impression
• Unique: The Logo should be unique from its competition
• Versatile: A great logo should look equally good on any web device and on any kind of print material.
• Relevant: Should be relevant to the business offerings. It has to have meaning that relates to the work you are doing.

Target Audience

The target audience includes:
Individuals: students, family, teachers, professionals
Business: Small and Medium Business, Schools, Hospitals, IT companies etc.

The Concept

Keeping in mind the overall perception of the business, we have come up with a logo concept that complements the brand to a great extent. We have tried to present the logo with the right story following the keywords like- Trust, Dignity, Experience, Commitment. The colours, typography and proportions are used in a very smart way to create a positive impact on the viewers.

During the exploration stage, our goal was to find a shape that feels static and dynamic at the same time. We started with more literal metaphors such as a Computers, laptops mouse etc. but then moved towards an abstract direction. Vishwas is a business based over Trust and Satisfaction, so that’s why we have a used the combination of a Shield and a Thick Mark to define the brand in the right direction.